CFOs want AI that pays: real metrics, not marketing demos
This article is part of VentureBeat’s special issue, “The Real Cost of AI: Performance, Efficiency and ROI at Scale.” Read more from…
marketing
Ayzenberg Group aims to accelerate the growth of game companies with better marketing
Azyenberg Group is launching a consulting business to accelerate the growth of game startups via marketing. The company is unveiling…
ELO launches to remake game marketing with community-first vision
ELO, a new community building studio led by esports and gaming veterans Roald van Buuren and Wouter Sleijffers, has officially…
GEMA returns with plans for the Game Marketing Awards
The Global Entertainment Marketing Academy of Arts & Sciences (GEMA) is reviving the Game Marketing Awards.Read More
Targeted marketing can be most effective for games | Gamesight
Gamesight’s State of Performance Marketing Report 2024 offers insights into how game studios can use tailored marketing approaches.Read More