Tag: marketing

CFOs want AI that pays: real metrics, not marketing demos

This article is part of VentureBeat’s special issue, “The Real Cost of…

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Ayzenberg Group aims to accelerate the growth of game companies with better marketing

Azyenberg Group is launching a consulting business to accelerate the growth of…

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ELO launches to remake game marketing with community-first vision

ELO, a new community building studio led by esports and gaming veterans…

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GEMA returns with plans for the Game Marketing Awards

The Global Entertainment Marketing Academy of Arts & Sciences (GEMA) is reviving…

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Targeted marketing can be most effective for games | Gamesight

Gamesight's State of Performance Marketing Report 2024 offers insights into how game…

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