Anzu advances in-game ad offerings with Amex Ventures investment
Advertising solutions company Anzu announced today that it has received a new investment from Amex Ventures. The undisclosed amount will…
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How brands can pursue the $11B in-game ad opportunity | Orange 142
In-game advertising is an $11 billion market, and Orange 142 has released a guide to help marketers unlock the opportunity….
FIFA Rivals brings sports brand Adidas into its universe with in-game content
FIFA Rivals is bringing the sports brand Adidas into its soccer universe with exclusive in-game content.Read More
Gillette and EA Sports FC partner on in-game ads and soccer Ultimate Team packs
Gillette and EA Sports FC have partnered in a global brand deal aimed at elevating how fans experience the game…
Squid Game Unleashed players can unlock in-game rewards by watching Squid Game Season 2
Netflix said players of its newly released Squid Game Unleashed game will be able to unlock in-game rewards for watching…