How brands can pursue the $11B in-game ad opportunity | Orange 142
In-game advertising is an $11 billion market, and Orange 142 has released a guide to help marketers unlock the opportunity….
Brands
Voice AI that actually converts: New TTS model boosts sales 15% for major brands
Join the event trusted by enterprise leaders for nearly two decades. VB Transform brings together the people building real enterprise…
While game devs may feel downtrodden, brands are optimistic on the gaming opportunity | IAB’s Zoe Soon
For game devs, the past 2.5 years of layoffs make it seem like gaming is falling apart. But that’s not…
Sony’s Soneium blockchain teams up with Animoca Brands
Animoca Brands partnered with Sony’s Soneium blockchain to develop Moca Network’s identity layer and launch San FranTokyo’s anime initiatives on…
Animoca Brands reports a sharp 167% rise in books in Q4 to $108M
Animoca Brands reported Q4 bookings coming in at $108 milliion, up 167% times from $40 million a year ago. The…
Livewire launches Gamer.ID identity solution for brands and agencies to reach gamers
Livewire, a game marketing startup, has launched Gamer.ID, a next-generation identity framework within its Gameview technology stack. Powered by Optable’s…
Room 8 Group hires game dev and tech leaders and consolidates brands
Room 8 Group said it is strengthening its business structure by combining a couple of gaming brands and hiring new…
Leverage helps game companies build lasting ideas and brands
Leverage is a four-person team in Sweden that is helping game studios and publishers build lasting ideas and brands. The…
People Are The New Brands
Scott’s away this week on a safari. I’m not sure what a Prof G safari looks like, but it likely…