NFL and Netflix fans alike can experience the holidays on Roblox through winter-themed football events in NFL Universe Football and Nextworld, inspired by the NFL Christmas Games streaming live on Netflix.
In celebration of these NFL matchups, users can participate in special football-themed challenges in both experiences, unlocking one of four exclusive user-generated content rewards themed after the teams playing on Christmas Day: Kansas City Chiefs, Baltimore Ravens, Pittsburgh Steelers, and Houston Texans.
NFL Universe Football will launch their holiday event on December 17, which offers players the ability to team up with friends and earn exclusive Christmas & NFL cosmetics, craft items, go on Scavenger Hunts, and more.
Nextworld, which is Netflix’s platform on top of Roblox, will feature an exclusive NFL-branded mini-game launching on December 19 with NFL-branded UGC items that users can earn through gameplay. This partnership will foster cross-experience engagement.
“The experiences inspired by the NFL Christmas Games on Netflix provide a fun and lighthearted opportunity to bring users the magic of the games onto the Roblox platform” said Ed Kiang, vice president of video gaming at the NFL, in a statement. “From Nextworld to NFL Universe Football, fans can celebrate the Netflix Christmas Day teams facing off in new and engaging ways.”
“Our vision for NFL Universe Football has always been to create a dynamic experience where fans can engage with their favorite sport year-round,” said Harry Bienenstock, head of growth at Voldex, in a statement. “Seeing +40% growth in visits year-over-year shows that players love what we’re building. This winter, we’re excited to connect even more fans through holiday-themed events and exclusive team rewards.”
Voldex acquired the football game and brought in the NFL branding. Back in April, Voldex acquired Utimate Football on Roblox for a multimillion-dollar price. Ultimate Football is one of Roblox’s top-grossing UGC games and, back in April 2024, it had received over 150 million visits in six months. Then, in September, the NFL and Voldex announced they would put NFL branding on the game, turning it into NFL Universe Football.
