Build with enterprise safety and security
Designing and developing AI to be secure, safe, and responsible is paramount. Consistent with our AI Principles, Veo and Imagen 3 on Vertex AI were built with safety at the core.
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Digital watermarking: Google DeepMind’s SynthID embeds invisible watermarks into every image and frame that Imagen 3 and Veo produce, helping decrease misinformation and misattribution concerns.
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Safety filters: Veo and Imagen 3 both have built-in safeguards to help protect against the creation of harmful content and adhere to Google’s Responsible AI Principles. We will continue investing in new techniques to improve the safety and privacy protections of our models.
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Data governance: We do not use customer data to train our models, in accordance with Google Cloud’s built-in data governance and privacy controls. Your customer data is only processed according to your instructions.
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Copyright indemnity: Our indemnity for generative AI services offers peace of mind with an industry-first approach to copyright concerns.
Customers delivering value with Veo and Imagen on Vertex AI
Leading consumer packaged goods company Mondelez International, which includes brands such as Chips Ahoy!, Cadbury, Oreo, and Milka, is using generative AI to accelerate and enhance campaign content creation, allowing rapid development of consumer-ready visuals at scale for 100+ brands sold in 150 countries.
“Our collaboration with Google Cloud has been instrumental in harnessing the power of generative AI, notably through Imagen 3, to revolutionize content production. This technology has enabled us to produce hundreds of thousands of customized assets, enhancing creative quality while significantly reducing both time to market and costs. With the introduction of Veo, Mondelez and its agency partners (Accenture, Publicis, The Martin Agency, VCCP, Vayner and WPP) are poised to expand these capabilities into video content, further streamlining production processes and setting new benchmarks in marketing.” — Jon Halvorson, SVP of Consumer Experience & Digital Commerce, Mondelez International
“Mondelez is embarking on a bold journey of AI-driven transformation, partnering strategically with Google Cloud as our core AI platform. This is not simply a technology adoption; it’s a deep, collaborative partnership leveraging Google’s cutting-edge AI capabilities and infrastructure to fuel our innovation and growth ambitions. This partnership reinforces Mondelez’s commitment to continuous adoption of leading-edge technology to advance our business capabilities.” — Tiffani Sossei, SVP Chief Digital Experience Officer, Mondelez International
WPP is a world leader in marketing and communication services. Its AI-powered operating system for marketing transformation, WPP Open, already utilizes Imagen 3 for image generation and will soon incorporate Veo for video generation, streamlining the ideation and production of content. This expansion empowers WPP to unlock even greater levels of creativity and efficiency.
“At WPP, we believe in the transformative power of AI to enable our people to do their best work. We built WPP Open from the ground up and leverage Google Cloud’s AI capabilities within it to help bring to life the creative vision of clients such as L’Oréal, resulting in the production of compelling content and making iteration and concepting easier than ever before. With Veo and Imagen, we are narrowing the gap between imagination and execution, enabling our people to develop high-quality, photo-realistic, campaign-ready visuals in a matter of minutes.” – Stephan Pretorius, Chief Technology Officer, WPP
Agoda is a digital travel platform that helps travelers see the world for less with its great value deals on a global network of over 4.5M hotels and holiday properties worldwide, plus flights, activities, and more. They’re now testing Imagen and Veo on Vertex AI to create visuals, allowing Agoda teams to generate unique images of travel destinations which would then be used to generate videos.
